Wal-Mart's Tagline Refreshed

I just saw this short snippet from Brandweek about Wal-Mart dropping its "Always Low Prices" slogan in lieu of the new "Save Money. Live Better." I believe they're trying not only to improve their overall image, but creep into Target's brand territory by claiming both low prices and high quality. I think it will take some getting used, with heavy advertising and marketing behind the revamped slogan, but I give them credit for making the change and understand why it was done. Now if only the store experience could be improved! More at Yahoo!